Background.
The Wesley Foundation requested a leave-behind packet design; it would be used during fundraising meetings and leave with potential sponsors... not only a visual aid but also a take-home resource with information on the ministry. Three aesthetic directions were provided for the client to choose from.
Door Theme (click to expand)
Fire Theme
Collage Theme
Inspiration & Process.
Inspiration for the three options was drawn from the existing brand's most recognizable symbols. The slanted doors are characteristic of the Wesley Foundation location at TU. In the next choice, a flame also recurs within the Methodist denomination, and so it was a good motif to build off of. More modern, cube shapes mask photos in the third choice, creating a wide variety for the client's preference.
End Results.
Again, this project was tailored to client's vision, and timeline. While communication lessened near the project's close, the needs of the client come first. Their design options will allow for a cohesive, as well as brand-consistent package, when they are ready to pick it back up again.
Deliverables.
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Folder
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Donation Card
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One Sheet