Organic
Coffee Co.
Background.
This student project brought problem solving, three-dimensional organization, and typography into focus. The practice of package design required a different skillset and creative process. Only by jumping into new inspirations and learning for mentors with experience in this field did I create a product I feel is worth sharing.
Process.
I built from two concepts for the background art: coffee beans creating a sort of organic motion across the package and ripples, meant to mirror the product's liquid form. I originally started out with a deep teal and warm colors, but was advised to change. The updated coffee bag features earthier tones that better fit its purpose. Table-style organized typography and a scale for the coffee roast were both trending in 2020. I incorporated them, staying up to date with my design.